2021년 수능특강라이트 6강분석 E3,4 (기출+)

 

Excercise3

As a producer of the product with a selection of green vegetables that were laid out along the full length of the display, the chances are that more are sold at the ends of the linear display and less in the middle. Consumers tend to purchase at the ends. The aim is to maximize sales along the whole shop fixture. Therefore red is used in the middle of the bench to attract the consumer and lift sales. Why red? Red has hidden messages in a consumer's mind. It can indicate danger, stop, or passion. Whatever the message, red stands out and attracts the eye to it. The aim is to draw the consumer's eye to the middle of the display. It works; give it a try on a stall. Put a red product in the middle. If a red product is not available, use a red drape in the centre of the display to achieve the same result.

 

Excercise4

Anchoring and adjustment can severely affect our retrospective personal memory. While such memory is introspectively a process of " dredging up" what actually happened, it is to a large extent anchored by our current beliefs and feelings. This principle has been well established both in the psychological laboratory and in surveys. What we have at the time of recall is, after all, only our current state, which includes fragments (memory traces) of our past experience; these fragments are biased by what we now believe (or feel) to be true to an extent much greater than we know consciously. Moreover, the organization of these fragments of past experience into meaningful patterns is even more influenced by our current beliefs and moods — especially if we are particularly depressed or encouraged.

 

 

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