All words have to be coined by a wordsmith at some point in the mists of history. The wordsmith had an idea to get across and needed a sound to express it. In principle, any sound would have done, so the first coiner of a term for a political affiliation, for instance, could have used glorg or schmendrick or mcgillicuddy. But people are poor at recalling sounds out of the blue, and they probably wanted to ease their listeners' understanding of the coinage rather than having to define it or illustrate it with examples. So they reached for a metaphor that reminded them of the idea and that they hoped would create a similar idea in the minds of their listeners, such as band or bond for a political affiliation. The metaphorical hint allowed the listeners to understand the meaning more quickly than if they had had to rely on context alone.
The status of the group members in a group can be important. Group members with lower status may have less confidence and thus be unlikely to express their opinions. Wittenbaum found that group members with higher status were, indeed, more likely to share new information. However, those with higher status may dominate the discussion, even if the information that they have is not more valid or important. Because they have high status, leaders have the ability to solicit unshared information from the group members, and they must be sure to do so, for instance, by making it clear that all members should feel free to present their unique information, that each member has important information to share, and that it is important to do so. Leaders may particularly need to solicit and support opinions from low-status or socially anxious group members.
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